An online presence can greatly benefit any type of artisan or crafter in today's global market. A presence on the internet is essentially like having a store open 24 hours a day, 7 days a week, 365 days a year, no waiting between those seasonal craft shows that happen just two or three times a year.

An online store gives new creditably to the crafter as a legitimate business, because now their customers can go to their online store to shop for birthday gifts, valentine gifts, mother's day gifts, father's day gifts etc. without having to wait for the next local craft show. Their customers can also easily contact them if there is something they need that is not in their online store.

Some crafters are overwhelmed at the thought of having a web site. Hiring a web designer to build their online store with ecommerce capabilities, finding a hosting company, having to managing and promote their web site can be very expensive and time consuming, and there are also other issues like web site security, merchant accounts etc.

But there is another option. Join an online crafters' mall. In a good crafters' mall the crafter/artisan will have their own store front. They will have a control panel where they can easily add their own product, product descriptions and images, they will have the option to set up there countries taxes and set up there shipping charges.  All orders should go directly to the store owner, and they will not pay commissions on their sales. They can also have their own dot com,or dot net business names (when available). If they already have a dot com web address it can be easily re-directed to their new store. As soon as they open their new online store they get instant traffic.